According to Zajonc, how did mere exposure affect students' ratings of "Turkish" words?

In Zajonc's research on mere exposure, he found that repeated exposure to certain stimuli, like "Turkish" words in his study, significantly influenced participants' preferences for those words. Specifically, the more often students were exposed to these unfamiliar terms, the more positively they rated them in terms of "goodness." This phenomenon suggests that mere familiarity can lead to increased liking and preference, highlighting the psychological principle that repeated encounters can enhance feelings of comfort and positivity toward previously neutral or unfamiliar stimuli. This principle is a key aspect of the mere exposure effect, which underscores the importance of exposure in shaping attitudes and preferences.