Define conformity.

Conformity is defined as adjusting one's behavior or thinking to align with the group standard. This process often occurs in response to social pressures or the influence of others in a group. When individuals conform, they may change their attitudes or actions to fit in with the perceptions, beliefs, or behaviors that are prevalent among their peers.

This concept is key in social psychology because it highlights how social influence can shape individual behavior, leading to a collective behavior within a group that may differ from personal beliefs or preferences. Conformity can occur both openly and privately, where a person may publicly act in accordance with the group but might not necessarily agree internally. It is a fundamental phenomenon that plays a critical role in social dynamics, group behavior, and individual decision-making processes, impacting how people interact with one another in various social contexts.