In Cunningham's study, what method was used to evaluate men's preferences?

The study by Cunningham assessed men’s preferences by utilizing physical measurements of contestants. This method allows for a systematic and objective analysis of various physical attributes, enabling researchers to draw conclusions about what specific features are considered attractive. By focusing on measurable traits such as body proportions, facial symmetry, or other quantifiable characteristics, the study provided concrete evidence of preferences rather than relying solely on subjective assessments. This approach aligns with the goal of identifying consistent standards of beauty that can be analyzed statistically, thus offering a clearer insight into societal perceptions of attractiveness.

In contrast, using surveys of personal preferences would capture subjective opinions, which may vary widely and lack the precision needed for scientific analysis. Visual assessments of beauty could introduce personal bias, and comparative analysis of features might focus too much on individual features without capturing the holistic perspective that physical measurements provide.