What distinguishes normative influence from informational influence?

The distinction between normative influence and informational influence is primarily based on their underlying motivations and outcomes in social contexts. Normative influence occurs when individuals conform to a group's expectations or norms to gain approval or avoid disapproval, emphasizing the importance of social acceptance and belonging. This type of influence is often associated with group dynamics and can lead to behaviors that align with group standards, even if they contradict personal beliefs.

On the other hand, informational influence stems from the desire to understand and make sense of the world. Individuals may conform to the opinions or behaviors of others because they believe these others possess more accurate information or expertise in a particular situation. This type of influence can lead to changes in beliefs or attitudes based on the perception that the group has valid reasons for their actions or opinions.

Understanding this distinction helps clarify why the selected answer is correct; normative influence focuses on social acceptance while informational influence relates to gaining knowledge or understanding.